"Dove® go fresh in association with MTV presents Fresh Takes, a new micro-series, starring Alicia Keys. It takes a behind-the-scenes look at the surprising, hilarious, and inspiring chronicles of a 20-something putting her everyday pressures from career to dating to beauty in a fresh perspective.
How have you overcome your 20-something pressures to pursue your passion? Share your story with us."
The gist:
You enter and if you win, you get a walk on role on Dove's new micro-series on MTV. Plus, you get to hang out with the cast (however "fun" that may be). But you may get to hang out with Alicia Keys . . . I am not sure.
Although I think co-branding Dove with MTV is totally stupid and putting a promotional micro-series (which is apparently much smaller than a mini series and even smaller than a regular series, etc . . .), I guess the contest and further promotion will gain further publicity for both parties.
But then again, what do I know?
(click on the image to be taken to the entry form)
1 comment:
2 good posts for week 6 - 10 points
go further than just saying dove is "totally stupid" - offer them some alternatives - show off what you know about adv, promotion, etc. take a stand
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