Soymilk and Deodorant

Remember Dove's Campaign For Real Beauty? The advertising campaign was centered around real women telling their stories of why they loved Dove products and so on and so forth.

This campaign was thought to be successful because women would rather be sold to by someone they see as their peer, rather than a faceless entitiy whose only goal is to separate them from their cash.

Following on this advertising bandwagon is Silk Soymilk. According to the Adweek article,
Take a sip forward" TV and print ads, from Berlin Cameron, New York, feature real women telling their stories about the first time they tried Silk and how it helps them take small steps towards a healthier lifestyle. The women chosen for the spots are not super health nuts, said Griffin Creech, co-creative director at Berlin Cameron. "It's honest. They are regular people who are clearly excited about the brand. They are saying, 'Why don't you give it a shot?'"

Pretty good idea, I think. Let's find out if it's actually successful.