Soymilk and Deodorant

Remember Dove's Campaign For Real Beauty? The advertising campaign was centered around real women telling their stories of why they loved Dove products and so on and so forth.

This campaign was thought to be successful because women would rather be sold to by someone they see as their peer, rather than a faceless entitiy whose only goal is to separate them from their cash.

Following on this advertising bandwagon is Silk Soymilk. According to the Adweek article,
Take a sip forward" TV and print ads, from Berlin Cameron, New York, feature real women telling their stories about the first time they tried Silk and how it helps them take small steps towards a healthier lifestyle. The women chosen for the spots are not super health nuts, said Griffin Creech, co-creative director at Berlin Cameron. "It's honest. They are regular people who are clearly excited about the brand. They are saying, 'Why don't you give it a shot?'"

Pretty good idea, I think. Let's find out if it's actually successful.

Like free magazines?

Me too!

Here are two links for you.

Want a free subscription to Newsweek? All you have to do is join a website (that's reputable) and then write a review on your favorite breakfast foods.

Not a Newsweek person? How about Car and Driver? Same deal, but this time you have to tell them about your car.

Simple enough, eh?

It's no secret that I love the Ellen DeGeneres show. I'm also a big fan of her constant giveaways and contests. They do wonders for her image.

Here's a cool one. According to the site:

You've Gotta Have Faith!

George Michael is going on his first tour in 17 years, and not only does he want you to see him, he wants you to see him for free! He's giving away 2 tickets for each of these cities so enter to win and make sure you choose the city closest to you.

That's right, kids, you too can see George Michael for free!

And I know all the games you play because I play them too

(click on the image to enter)